According to Kara Swisher at AllThingsD, Apple may purchase Quattro for the cheap price of $275 million. Yo may ask cheap?! What?! That's because, as Kara points out, Google paid three times that when buying ad mod. Now what Apple would want In a ad firm no one knows. Are they just buying it up to keep google from nabbing up more app store advertisisers? Who knows? Apple did file an ad patant about 6 months ago.



